The phrase “new normal” is being applied to anything and everything right now, including to define what daily life in 2020 looks like amid COVID-19. From wearing face masks in public to socializing from six feet away, society is adapting to the rather unusual circumstances.

In late 2021, we asked the underprivileged community of Barra Salada in El Salvador, who was the person who needed the most help and the response from neighbors was unanimous: Don Julio!

Trying to sell at a higher price is a common idea for almost all homeowners.   However, experience shows that most prospects are presented in the initial stage of marketing a property, as shown in the graphic above. After the initial marketing period has passed, the number of buyers that show up each month drops significantly.   Thus,