In late 2021, we asked the underprivileged community of Barra Salada in El Salvador, who was the person who needed the most help and the response from neighbors was unanimous: Don Julio!

As a homeowner, it is natural that you want to wait for an offer before lowering the price.   However, this presents a serious risk: You will likely never receive any offers, as buyers only see houses a little above what they can afford. This is explained in the graphic above.   In other words, at a high price, your property will be i

It is common to want to go to hit the market with an inflated price, thinking that you can always lower the price later.   But listing at a price above the market value is a mistake. This is because by the time you finally accept the market price, customers will have lost their interest. Some will bid too low, and you will probably end up un